The Human Zoo is a companion website for Mr. Hengsterman's Sociology classes at Ballston Spa High School. This will be the starting point for future blogs and podcasts. Enjoy the ride.
Friday, May 16, 2008
Cool Hunting
Share your reactions to the Cool Hunting video and resource book readings
I think that only some of the advertisting companies spend millions of dollars on works, most of it is pointless and no one feeds into it. Half the things kids say is cool, along with companies isnt
I don't like that teenagers are disregarded as free thinking beings. Although their are certainly people who do strive to be "cool" and will go to measures such as buying the latest thing, not everyone is like that.
i don't think that companies should spend so much on advertising. most of the ads i see i can't relate with or feel that they're trying to hard to be funny or cool.
i think it's stupid for companies to spend a ton of money on advertisements, and waste their time "hunting" for what kids think is cool. they search too hard
I was pretty shocked by some of the numbers given in the video. Especially the amount of advertisements we see both daily and by the time we are 18.I also agree with the article when it says "Make sure that no matter what happens you stay true to your roots, just like the tv show. "
i think that teenagers are not really influnced by advertizing. if they wanna try something they will if not then they wont. i think peer pressure is overrated and if you dont wanna do something then dont. i dont think anyone honestly cares about being cool.
It's amazing how much money companies spend to reach kids and to find out what is cool. All of that money could definitely be used for better causes. I feel that while many think teenagers follow eachother, we are also individuals and it's difficult to pin-point what we want, so it's useless to waste all that money.
Companies place entirely too much emphasis on teens being entirely materialistic. It may run true for some or most, but they're certainly not going to hit the entire population with that strategy.
I love the idea that you can make a lot of money based on just researching and observing what costumers want. Hence, why I want to be involved with advertising. However, I do think that the people involved with Sprite take it a little too far. I know that teenagers are the primary consumers in most markets, but come on, give us some credit. We don't want to buy every single thing that catches our eye.
In reguards to the article on how to be cool. I thought that it was fairly reasourceful, although some of it was just bologna such as "running with your back at 100 degree angle" haha. Oh yeah, if you do that, then you're sure to be in with the cool kids. Righhhht.
i think kids have a lot more individuality then the companies give us credit, just because a sprite commercial says ill be "cool" if i drink it, doesnt make me want too, nor would a celebrity drinking it make me want one.
I think the whole process is really interesting to see. I don't think people actually realize all of the time and effort that is being put forth in order to make things appeal to us. I had no idea, I mean yeah there has to be some research but honestly it seems like they go a little far.
I dont really believe that as a teenager I am more likly to buy for example, Sprite just because a celebrity is drinking it. However I may try it, but just because someone can jump higher wearing one shoe doesn't mean im going to go out and buy it. No matter what the case i would sit in a class and tell people what i liked in order to be paid :]
20 comments:
If i could make $20,000 everytime a company wanted to take a look at pictures i took of kids i said were cool, I'd do it too.
I disagree with Sprite. Teenager's like what they like. They aren't always necessarily influenced by advertisements.
I think that only some of the advertisting companies spend millions of dollars on works, most of it is pointless and no one feeds into it. Half the things kids say is cool, along with companies isnt
I don't like that teenagers are disregarded as free thinking beings. Although their are certainly people who do strive to be "cool" and will go to measures such as buying the latest thing, not everyone is like that.
its amazing to see that corps are spending an inordinate amount of money on making sure that teens like myself are viewing their adds
i don't think that companies should spend so much on advertising. most of the ads i see i can't relate with or feel that they're trying to hard to be funny or cool.
I think im cool no matter what others think of me. Theres no "real" way to be cool. Infact, if your friends think your cool, then your cool.
i think it's stupid for companies to spend a ton of money on advertisements, and waste their time "hunting" for what kids think is cool. they search too hard
I was pretty shocked by some of the numbers given in the video. Especially the amount of advertisements we see both daily and by the time we are 18.I also agree with the article when it says "Make sure that no matter what happens you stay true to your roots, just like the tv show. "
I disagree with most of this movie, i dont think every teen strives to be cool, some just dont care. Also some students may define "cool" differently
it just goes to show you that no matter what you do or where you go people are trying to get you to buy their products.
..ever since i watched the video I've been noticing alot more advertisements, i didn't really see them all before.
i think that teenagers are not really influnced by advertizing. if they wanna try something they will if not then they wont. i think peer pressure is overrated and if you dont wanna do something then dont. i dont think anyone honestly cares about being cool.
It's amazing how much money companies spend to reach kids and to find out what is cool. All of that money could definitely be used for better causes. I feel that while many think teenagers follow eachother, we are also individuals and it's difficult to pin-point what we want, so it's useless to waste all that money.
Companies place entirely too much emphasis on teens being entirely materialistic. It may run true for some or most, but they're certainly not going to hit the entire population with that strategy.
I love the idea that you can make a lot of money based on just researching and observing what costumers want. Hence, why I want to be involved with advertising. However, I do think that the people involved with Sprite take it a little too far. I know that teenagers are the primary consumers in most markets, but come on, give us some credit. We don't want to buy every single thing that catches our eye.
In reguards to the article on how to be cool. I thought that it was fairly reasourceful, although some of it was just bologna such as "running with your back at 100 degree angle" haha. Oh yeah, if you do that, then you're sure to be in with the cool kids. Righhhht.
i think kids have a lot more individuality then the companies give us credit, just because a sprite commercial says ill be "cool" if i drink it, doesnt make me want too, nor would a celebrity drinking it make me want one.
I think companies think way to into advertising. Just because a celeberty is drinking a coke doesnt make me want to go buy one.
I think the whole process is really interesting to see. I don't think people actually realize all of the time and effort that is being put forth in order to make things appeal to us. I had no idea, I mean yeah there has to be some research but honestly it seems like they go a little far.
I dont really believe that as a teenager I am more likly to buy for example, Sprite just because a celebrity is drinking it. However I may try it, but just because someone can jump higher wearing one shoe doesn't mean im going to go out and buy it. No matter what the case i would sit in a class and tell people what i liked in order to be paid :]
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